This is a project about our sleep. Our sleep and their rituals, which make part of the creative process. Sleeping rituals and their trivialities, that we see as experiences capable of influencing our sleep our creative process and life. Things we never thought about, and we never put any important meaning on them. Things that taken from the original context, can actually get a completely different meaning and importance. Small things that we see, but don’t look at! That when they are together, form the universe.

 

To Sleep reflects not only Lyft (as a studio) but also Tiago and Daniel, as individuals. And that’s what truly Lyft Creative Studio is. A combination between two different guys with completely different backgrounds.