Work

To Sleep

Are you awake?
 
This is a project about our sleep. Our sleep and their rituals, which make part of the creative process. Sleeping rituals and their trivialities, that we see as experiences capable of influencing our sleep our creative process and life. Things we never thought about, and we never put any important meaning on them. Things that taken from the original context, can actually get a completely different meaning and importance. Small things that we see, but don’t look at! That when they are together, form the universe.
On one side, we have the printed object representing our physical rituals. Then, the sleep comes in, influenced by our physical experiences. Combined, they turn into a single piece where it is possible to see our living moments reflected on the non-physical projected shape.
 
To Sleep reflects not only Lyft (as a studio) but also Tiago and Daniel, as individuals. And that’s what truly Lyft Creative Studio is. A combination between two different guys with completely different backgrounds.
ART DIRECTION
Lyft Creative Studio

EXHIBITION
Typomania 2017, Moskow

May
2017

Graphic Design, Motion Graphics, Video Mapping


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